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Tying together some tangible threads
Seth just posted a thought about the importance of relationships and how to build/maintain them. “The experience I have with you as a customer or a friend is far more important than a few random bits...
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Mentoring and the tangible
When Odysseus left for the Trojan War, he realized he needed help while he was away. So, Odysseus asked his friend, Mentor, to be in charge of his son, Telemachus, and his palace until he returned....
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Newsletters
It’s a really crowded world. If you’re Who cares, don’t bother reading further. If you think newsletters are a good way to communicate with clients and prospects, I can tell you how to do that...
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Tipping the tangible
An article about cabbies in New York City reminded me of the importance of the tangible. It ought to be pretty obvious. I mean, really. Do you tip based on the tangible appearance of your cab’s...
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“In this day and age, a handwritten note….”
John Kralik's book -- 365 Thank Yous: The Year a Simple Act of Daily Gratitude Changed My Life -- extols the virtues of the tangible...and how it benefits all of our relations, including the one with...
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5 Questions To Ask before You Hit Send
Here’s a brief clip with five questions to help you weigh the relative benefits of analog and digital marketing communications. It’s a companion to an article published by my editorial home,...
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The Death of the Phone Call Predicted…Again
Does anyone care to speculate why phone sex is (was?) popular? Is there something *special* about aural (ahem) stimulation? Something for which humans are hard-wired? All hat and no horse. That pretty...
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I Type, therefore I Am
"Another virtue is simplicity. Typewriters are good at only one thing: putting words on paper. 'If I’m on a computer, there’s no way I can concentrate on just writing,' said Jon Roth, 23, a journalist...
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The importance of impressions
George H.W. Bush understood the importance of superficial impressions. In 1988, he used this picture of a hapless Michael Dukakis to win the presidential election. Bush's fabled campaign ads featuring...
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Real Books Are Alive and Well
Newt Gingrich's campaign for the GOP presidential nomination seems undeterred by his campaign to sell his books. He and wife Calista often drive their handlers crazy by spending time signing books...
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